I’ve spent my career specializing in buying and merchandising, working with vanguard executives, startup founders, independent designers, specialty multi-brand retailers, touching women’s and men’s apparel, jewelry, footwear, accessories, and lifestyle goods. I work with businesses at every stage to discern how a seed of any vision can be cultivated into a storefront or entire collection—from pre-launch phase to heritage brands. I have also worked with smaller, fledgling operations where I’ve assumed roles in production, product development, e-commerce, operations, and wholesale. 

My professional commitment has evolved from a lifelong personal connection to understanding fashion as a mirror. I grew up observing and appreciating how clothing could be a device for expression and storytelling, on both personal and historical scales,  which evolved into a deep curiosity for the system itself—to understand every angle of a product’s journey, from ideation to hanging in a closet. As I developed my career in fashion and retail, I realized early on there was a clear need for mediators between creatives and business—that there was an opportunity to shape the conditions for commodities and support those who imagine them.

My intuition and adoration for product, trends, and consumer behavior paired with a quantitative motor and openness to observe, has led me to report exclusively to founders and CEOs in my various roles for the last decade.

I match instinct with strategy to guide ideas into tangible things, to build and streamline workflows, to anchor assortments with the right pricing, product and process—to unbraid the over-complicated and unfold opportunities for success.